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Kodak: build the world's largest Imaging Center for the Beijing Olympic Games

in the Beijing Olympic Village in August 2008, we can imagine such pictures: in the digital photo service station, the audience is uploading photos or photos in the digital camera, and their eyes are still flashing the excitement of just seeing the historical moment; In the world's largest imaging center, those who reported on the 29th Olympic Games were waiting for them to send the developed photos, while some connected their cameras to the equipment and quickly transmitted them with the latest digital equipment; In the general clinic, the X-ray images of injured and injured athletes are transmitted to the designated hospital by the latest digital medical equipment for remote diagnosis and consultation by experts; In front of the service station of short edition printing, several officials are busy preparing urgent graphic materials, while others want to make a commemorative book; The newly emerging digital printing business not only realizes the design and printing of the mechanical properties of personalized composite materials related to the Olympic Games, but also provides the media with the service of printing digital newspapers at the first time. Under the hydrolysis,

behind everything advanced, convenient, personalized and humanized, there is a familiar and loud mark Kodak, Kodak. Eastman Kodak and the Olympic movement, two close allies, have supported each other for a century, and have worked hand in hand from Athens to today's Beijing

what do you need us to do

Mr. George Eastman formally established the predecessor of modern Eastman Kodak Company (hereinafter referred to as Kodak) in 1881. The company developed rapidly. Before the first modern Olympic Games in 1896, it was already a large-scale multinational industrial group

as an employer, George Eastman's thought is ahead of schedule. When few people knew the words welfare and workers' rights, he set up a good welfare system and dividend system for employees. Many times, he took out his personal property and gave it to employees and other groups in need. Compared with some people who were in the era of rapid industrialization and rough expansion at that time, his thoughts and actions were obviously more reflective and ideal pursuit

while George Eastman began to reflect on his identity as an employer, the modern Olympic movement is also moving forward steadily. According to Huang Jie, chief representative of Kodak China and director of Olympic projects, the relationship between Kodak and the Olympic movement began from the beginning. The organizers at that time found Mr. George Eastman, who was already a successful entrepreneur. In the first conversation, Mr. Eastman promised to provide support and provided all tickets and poster production and costs for the first Olympic Games in 1896. What do you need us to do? One, in a word, the story that began here has lasted for more than a hundred years

in 1986, Kodak became one of the top sponsors of the Olympic Games after the International Olympic Committee's global top sponsor program (top) was announced. The Olympic image center provided by Kodak is one of the symbols of Kodak's alliance with the Olympics. For them, they provide the first reliable development service and the service of replacing old film shells with new films; For the public, it facilitates their purchase of film. Film salesmen carrying large yellow film barrels have also become one of the landmark activities of Kodak and the Olympics in the simulation era

peregrine falcon resurrected in the digital world

Kodak is headquartered in rochestercity, New York. Over the city, a peregrine falcon spread its wings and soared happily, ready to dive down at a speed of more than 300 kilometers per hour. Peregrine falcons once lived in large numbers in the American continent, but pesticide residues seriously interfered with their normal reproduction. Today, they have to rely on human help to prolong the survival of the population. The family of this peregrine falcon named kaver lived on the top floor of Kodak building with the help of a protection plan

Kodak has been in business for a hundred years. Because of its advanced and excellent technology, it has soared freely in the sky of the enterprise, flying the highest, walking the fastest and having the strongest strength. But today, the soaring peregrine falcon suddenly found that the sky had changed. In 1930, the U.S. stock market plummeted, and Kodak's share price lost more than half. The subsequent economic depression and the second world war may have affected them for a time, but did not threaten their survival. However, the sudden growth in the digital age has indeed brought Kodak to the brink of survival. The demand for film fell rapidly, profits continued to rise, and the stock price fell sharply. Some similar companies, in this situation, have adopted a retreat policy, but Kodak's choice is to move forward, just like in the Olympic arena, they are facing the digital age

in January 2004, Kodak announced that it would take three years to implement the plan of transition to a digital company. In July, 2005, Kodak announced to extend the plan to the middle of 2007. At present, in addition to traditional businesses, the main business block also includes printing technology and medical equipment

for Kodak's transformation, the external wind reviews are mixed, but when contacting Kodak China, I found that Kodak people are confident. Zhao Zhiyi from Kodak China Medical Group went to Turin for an internship this year. When talking with him, he repeatedly said that going to Turin was to prepare for the 2008 Olympic Games. When asked how he knew he was still an employee of Kodak at that time, he seemed puzzled, a little stunned, thought for a while and said, I didn't expect to leave Kodak. Maybe this is the centripetal force of an excellent enterprise

such centripetal force has something to do with Kodak's tradition of treating employees well. George Eastman believes that innovation and patent rights do not necessarily bring profits, but rely more on the loyalty and goodwill of employees, which can be further consolidated by sharing profits

in January, 2006, Kodak announced that the figures for the whole year of 2005 showed that the digital business exceeded the analog business for the first time. In the fourth quarter of 2005, digital business increased by more than 45%. In May, 2006, it was announced that the digital business in the first quarter of 2006 increased by 29% again

this Raptor, which once soared high, seems to show the vitality of life again

sponsoring the Olympic Games is a tradition.

Kodak has a global vision from the beginning, and the current Kodak territory has covered 150 countries. And as early as 1927, Kodak had set up an office in Shanghai, China. Under the opening-up policy, Kodak entered the Chinese market again in 1981 and set up a Beijing office. Kodak fast color washing stores began to appear in 1994, and the number has exceeded 8000 at present. In 1998, Kodak promised to invest $1.2 billion in China's photosensitive industry, which became the headlines at that time. At the appointed time, Huang Jie, the chief representative of Kodak China and the director of Olympic projects, appeared in the simple conference room on time. Maybe I have the opportunity to contact the Olympic sponsorship enterprises. What I'm interested in is how much they spend for sponsorship? What is more special about Kodak is why it still spends this money in the state of comprehensive transformation of the company

I can't tell you much, but I can tell you a lot. Since the cost of each sponsor is different, we can't say the actual number. For such a direct question, Huang Jie smiled. It can be said that the utilitarian element of our purpose of sponsoring the Olympic Games is relatively small. Sponsoring the Olympic Games is a tradition that Kodak has maintained for many years. Becoming an Olympic sponsor is not only a sign of good corporate citizenship, but also an opportunity for market publicity and the combination of products and culture. It may also be helpful in Kodak's external affairs

personally, as a Chinese, hosting the Olympic Games in China is something we are proud of and support. It is a consideration and demonstration of our nation and country's comprehensive strength. China is Kodak's second largest market for the company. There is no reason not to support it in public or private. Kodak hopes to introduce the best side of China to the world and Kodak to China through the Olympics. Although in an extraordinary period of transformation, Huang Jie's attitude towards sponsorship is very clear. In his confident words, he seemed to feel the current difficulties. Everything was just a step-by-step plan, without panic or rashness. The transformation plan will end in 2007, and 2008 will be a good opportunity to officially show the new Kodak

it will build the world's largest image center for the Beijing Olympic Games

at the 2008 Olympic Games, the details of Kodak's services have not been determined, but it is already known that Kodak's service scope will focus on three main parts: first, the image center that has been operated for many years, and they will build the world's largest image center in the Beijing Olympic Village; The second is the license service of staff in various fields; In addition, there is the provision of imaging equipment in medical clinics. The latest digital medical equipment will provide experts with remote diagnosis and consultation services. Unlike the 2004 Athens Olympic Games, which only set up a digital photo center, Kodak will establish more decentralized digital photo service stations to provide digital services for, spectators and athletes more conveniently and quickly

foreshadow 7 Pay attention not to loosen the plug when moving the computer. For example, the center mainly provides film and development services, but Kodak has provided some digital cameras and corresponding services since the Sydney Olympic Games. Kodak will provide both analog and digital services for the 2008 Olympic Games. In addition to providing image acquisition technology, they will also use their leading achievements in this field in transmission and printing. For example, short edition printing technology will allow athletes and different staff to print various albums and even personal memorials in the shortest time

in the clinic, Kodak is mainly responsible for various imaging equipment for diagnosis. Zhao Zhiyi of China Medical Group Department has just participated in the work of the Turin Winter Olympics. His main task is to apply experimental force on the single stroke double acting piston cylinder. He is to help and study in the clinic and prepare for the clinic work of the 2008 Beijing Olympic Games. In Turin, for example, Kodak must ensure that all medical imaging equipment operates 24 hours a day, ready for use at any time, and undertake the task of preliminary diagnosis. Take X-ray as an example. After the wounded is sent to the clinic, the fluoroscopy is taken, and the results are immediately transmitted to the hospital in charge of medical treatment through the latest digital medical equipment. At the same time, a CD-ROM for personal records will also be handed over to the wounded. These are one of the manifestations of Kodak's transformation to digitalization

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