Analysis of the hottest export situation of China'

China's construction machinery export situation analysis and suggestions

China's construction machinery export situation analysis and suggestions

China's construction machinery information

Introduction: first, the basic situation of China's construction machinery industry, the rapid and stable development of China's economy, has created the world's most active construction machinery market. China's construction machinery market has effectively promoted the rapid development of China's construction machinery industry. Under the guidance of major engineering projects, the products are mature, the production capacity is formed, and the industry is concentrated

first, the basic situation of China's construction machinery industry

the rapid and stable development of China's economy has created the world's most active construction machinery market. China's construction machinery market has effectively promoted the rapid development of China's construction machinery industry. Under the guidance of major engineering projects, products have matured, production capacity has been formed, industrial clusters have been formed, Chinese manufacturing and brands have emerged, and industrial competitiveness has been formed

since 2004, due to the adjustment of China's macroeconomic structure, China's construction machinery industry has entered the most critical and profound transformation period. The content of industrial changes is extremely rich. It is changing from "domestic demand" to "international", from "scale growth" to "core capacity growth", from "product" to "brand", and realizing the transformation from "manufacturing power" to "manufacturing power"

in 2006, the total size of China's construction machinery market was 151.2 billion yuan (about $18.9 billion at the then exchange rate), of which imports were $3.9 billion (an increase of 28%); In the same period, the total size of the global construction machinery market was US $83billion, and the export of China's construction machinery industry was US $5billion, an increase of 70%; The scale of China's construction machinery manufacturing industry is 162 billion yuan (about 20billion US dollars at the then exchange rate), accounting for 20% - 25% of the global construction machinery market (including the Chinese market), and 5% - 8% of the international construction machinery market (excluding the Chinese market). Among the $5billion exported connector materials that meet the requirements of all relevant industry standards, a total of 7084 enterprises export all kinds of construction machinery and spare parts, of which the export of international brands in China accounts for 47% and the export of spare parts accounts for 45%. In the first half of 2007, China's construction machinery industry exported US $3.5 billion, an increase of 70%. Loaders, bulldozers, cranes, forklifts, small excavators and other products with independent intellectual property rights have become the main force of exports. China's construction machinery industry has entered the international market, and its export has entered the fast lane

II. Related problems and suggestions

(I) about the export of ball screw, which is a rotating friction product relying on balls

(1) about the international market

in recent years, with the global economic warming, the world construction machinery market has experienced rapid growth, providing a good external environment for the rapid growth of China's construction machinery exports, which is specifically reflected in: the construction machinery produced by international brands in China has entered its global sales network; Chinese brand construction machinery products have entered developed countries through certification (CE) and agency; Parts and components enter the global OEM market of construction machinery manufacturing; Developing countries are vigorously developing their economies and have become an important growth point of China's construction machinery exports

in addition, China's foreign engineering general contracting projects have also become an important growth point of China's construction machinery exports. In 2006, among the global EPC projects (including non industrial and industrial projects), China completed $30billion of foreign contracted projects and signed $66billion of new contracts. The scale of the project has developed rapidly and the grade has been improved. The projects currently under way include thermal power plants, hydropower stations, highways, railways, cement plants and various livelihood projects, which will effectively drive the export of China's construction machinery products

(2) about agents and service system

the export of construction machinery products is an important part of the strategic transformation of China's construction machinery industry. In order to ensure that users can use products efficiently and ensure the effective development of target markets, the implementation of local agent system and ensuring service system are the most important links. The problem is that some enterprises ignore the agency and service links, export products "one by one", and cannot guarantee the maintenance and normal use of users' products, which will have an extremely bad impact on the export of China's construction machinery. In order to ensure the sustainable growth of the export of construction machinery, both manufacturing enterprises, comprehensive import and export enterprises, and general contracting enterprises must ensure the follow-up services of export products

(II) about "going out"

the driving force of China's construction machinery industry "going out" can be summarized as follows: first, integrate high-quality resources; Second, in the target market, reduce costs and trade frictions. In terms of core resources, compared with international counterparts, China's construction machinery industry has the advantage of good quality and low price in terms of market, scale, production capacity and human resources; The disadvantage is that there is still a big gap compared with the developed countries in terms of concept, system, product technology development and enterprise management. In developed countries, the integration of high-quality resources (mainly technical resources, marketing resources, key supporting resources) is an important content

in fact, in China, internationally renowned brand enterprises have also been integrating and acquiring China's core enterprises. It is common sense to play chess and cooperate among industries. Through integration, China's construction machinery industry has an important goal of improving safety, international competitiveness and ensuring industrial safety

China's construction machinery industry has its own core technologies (such as loaders, cranes, forklifts, concrete machinery, etc.), and the opportunity to exchange Chinese technology for the world market already exists

in the process of development, international brand enterprises have established cooperative enterprises in China. They have fully entered China in the excavator industry. Their experience of "going global" is worth learning from

(III) about brand building

construction machinery brands include caterpillar, Terex, Komatsu, Liebherr, Ingersoll Rand, Volvo, manitowac, Kobelco, Doosan, BMW, Hyundai, Hitachi, Atlas and a series of international brands in the United States, Japan, Germany and South Korea, which have created XCMG, Liugong, Shantui, Zoomlion, Sany, heli Shanhe intelligence and a series of Chinese strong brands

the core value of the construction machinery brand is actually precise and concise, that is, the products are easy to use and repair in a specific market, and can sell well in the second-hand market. The "ease of use" of the product indicates that its function, efficiency, reliability, safety, environmental protection and other personalized needs are applicable; The "easy repair" of the product indicates that it has an effective backup system of accessories, maintenance and services; The good price of the product in the second-hand market indicates that the product still has a complete support system in the whole life cycle. The essence of construction machinery brand is to show that the enterprise management has progressiveness, reliability and stability, and is trustworthy

the world needs Chinese construction machinery brands with international standards. To become an international brand, a strong Chinese brand must be based on the domestic market. Entering the international market requires the following capabilities or advantages: first, product research and development capabilities; Second, the right product positioning ability for the target market; Third, strong service support ability; Four, honesty is the foundation of brand. At present, some enterprises have achieved 30%-60% of their products exports. The brand building of China's construction machinery is a process in line with international standards and an important part of the enterprise's development strategy

(IV) on the construction of integrity

in the market economy, it is the great taboo of enterprises to value profits over righteousness, forget righteousness for profit, and have no integrity. Low quality products, no after-sales service, and vicious competition at low prices are also against the recovery of the international market and the commercial principle. If integrity becomes a weakness, enterprise management will be disastrous

honesty should become the core value of Chinese enterprises, entrepreneurs and enterprise managers. Strictly following the basic principles of WTO in international trade is of great significance to the interests of the country, industry and enterprises: ensuring product quality and services; Ensure that the price is reasonable and that the enterprise has the necessary costs and profits; Never engage in vicious competition at low prices; Respect intellectual property rights; Social

(V) with regard to innovation and construction

internationalization is no longer the competition between enterprises, but the competition and integration between industrial chains. Aiming at the target market, resource advantages and disadvantages are the basis for enterprises to position themselves reasonably in the industry. In order to improve the international competitiveness of industries and enterprises, advantageous resources with independent property rights are the foundation

technological innovation, system innovation and management innovation are the only channels to form advantageous resources with independent property rights. Only on its basis can Chinese enterprises be qualified to integrate and be integrated. We hope that Chinese enterprises have the ability to integrate resources. In the big cycle of international trade, the strategic goal of China's engineering machinery industry is to continuously form and improve international competitiveness

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